How a Poem May Be Likened to a Branding Experience

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A poem may be
Likened to a tweet
Ineffably short
And sweet

But between a poem

And a branding

Experience
There's difference

Albeit not as much

As you might

First think

Both can unfold

In the course of

An elevator ride

When you deliver

Your pitch whether

Rhyming or not

And provide instant

Recognition of

Of an intended

Meaning

Except that a poem 

Tolerates and invites

Ambiguity due to

Its heavy reliance
On metaphorical
Reasoning